Have you ever been frustrated by not knowing how to create a website for your company or personal project? Your potential consumer tries to find the website of your business and nothing! Not having a presence of its own in the digital world today can even discredit your company.
Creating a website of your own, besides giving you a safe haven and a face alone, allows your business to actually enter the Digital Marketing of results, by allowing the creation of conversion pages and a blog to attract organic traffic, for example.
Many people are curious about “how to install WordPress” or “how to create a website with WordPress”. This article explains step by step but is not a WordPress tutorial. Though it presents a good sequence to get your site company online, starting from scratch while saving at least $3000 to $4000.
Register A Domain – 1
Registering a domain is extremely easy. Just access domain age/ expiry company and search the domain you want to buy. Do not stay at this moment thinking about how you will do everything else, how you will be online at this address or anything. Just register the address for you to use soon.
Hire A Web Hosting – 2
The site address is one thing, where it will be hosted is another. You need to have your site somewhere (a server) and you need to have an address to point it to. Then you will always have these two things; domain and hosting. Some service providers offer the two together (domain registration + hosting).
Install WordPress – 3
Now you will have already received an email from the selected hosting provider and will have the login and password of your panel. Go there, and find where to install WordPress in there. If your administrative panel is / cpanel / you will find the icon ” Fantastic ” or ” Softacles” and within this option you can find WordPress to have it installed.
At this point you can already access an “empty” site and its administrative area that will always be in / wp-admin /, such as www.yourdomain.com/sitename/wp-admin.
Gold Tip: When you first login goes to “Options”, “Permanent Links” and choose the “Custom Structure” option and paste the content below into the field. So, your site will become more visible on Google.
Choose A Theme – 4
Go to the “Appearance” or “Presentation” menu and then “Themes”. If you need a website for your business, we recommend you to experience use Zurbox theme which is the modern and perfect for simple types of company websites.
After buying the theme you will need to upload it to WordPress. Do this through the same themes menu, and click something like “Add New” and then “Upload.” This way the file will go to your site and the theme will be available for activation next.
Include the Initial Content – 5
There are two types of content in WordPress; pages and posts. The “static” content, which will be on your menu and will not change much over time, are Pages. Examples: “who we are”, “what we do” and “contact”. If you have a blog, include some two or three test posts, even just a summary.
Set the Menu – 6
How will the main navigation of your site be? What pages, categories or posts will be available in the menu for direct access of visitors?
Go to “Appearance” or “Presentation”, “Menus” and configure as you wish. Select the items on the left to be added to the menu on the right. Save and view the site. See if you’re getting what you want.
Gold Tip: If the menu you set does not appear on the site, note that there is a tab in the menu settings called “Manage Areas”, where you can tell which menu will be on the top, next to or below the site. Eventually these fields will be white and you will need to select their menus there. Ready!
Find out some details from the article How to create a Navigation Menu in WordPress
Activate Plugins and Widgets – 7
Go to the “Plugins”, “Add new” menu. Use the top “Popular” option to get to know some plugins and start installing. If you do not miss out on plugins, you do not need them. Take a look at the sites and their features to identify interesting plugins. Looking for Google for “gallery plugin for WordPress” for example you will find dozens of options.
Already the Widgets, go to “Presentation”, “Widgets” and drag the desired components to the right panel. If you do not wish to, remove the panel. To customize a widget click on it to see your options. Save and view the site, it should be looking great huh!
Golden Hints: Add, enable and configure the plugins below for your site to have more results:
Google Analytics for WordPress – Integrates the site with Google Analytics;
WordPress SEO Plugin – Assists in content management and configures WordPress for better search engine positioning;
Complement the Content – 8
Just before you included the initial content, just to have a “skeleton” of the structure of the site. Now is the time you will need to spend including all information that has not yet been included.
Gold Tip: Abuse Images! Take time to find quality images that add to your site.
Make Final Adjustments – 9
Now is the time to check everything out: information, menus, static pages, images.
Gold Tip: Do not wait until the site is 100% ready to put it online, or it will never go online. Accept it with some missing items and post it anyway. Throughout the days that follow you can adjust here and there to stay perfect!
Advertise Your New Site! – 10
Now is the time to promote your site. Some simple tips to make the thing happen at this beginning:
- Add your site to the Google index manually to be displayed in the searches.
- Advertise on your social networks that you have a new website and ask your friends to come in and comment on something;
- See if some famous profile on your network can advertise your site, can be a friend or company closer;
- If your site is really special, create an email inviting those who might be interested in the novelty;
- Access similar sites and make constructive comments on posts and then invite them to visit your new site;
- Visit topic forums linked to your site and make a post by saying what you talk about on your site by inviting people to get to know you.
At first, the site does not look exactly as you are imagining, you can make some adjustments over time to customize it. What really matters to take the initial steps in Digital Marketing is that your brand is present and can be found virtually.