After the successful theme purchase you will receive an email including your individual download link. With this link you can download the Theme folder (zip file). Also you can find the download link on the your account page.
– A zipped file of the theme looks like this themename.zip / themename-1.x.x.zip. This is the file that you should upload as theme install pack via the WordPress admin panel or another way.
– An archive file which contains additional material of the theme (this can be documentation, pictures, etc.) so looks like this themename-files.zip / themename-docs.zip. It doesn’t need to be uploaded. You can unzip it and use the files you find there.
Installation via the WordPress admin panel
After downloading the theme zip file to your local computer, please go to Appearance > Themes in your WordPress admin panel and click the Install button at the top of the page. Now click the Upload Theme button and upload the theme zip file from your computer. You can activate the theme by hovering over the preview image, here you will see the Activate button.
Installation via FTP
Alternatively you can also install the theme directly to your server with a FTP client (e.g. Filezilla). Just drop the unziped theme folder into your …/wp-content/themes/ folder. Now you can see the uploaded theme in your WordPress admin panel under Appearance > Themes > Available Themes. From there you can activate the theme.