How to create a small business website? Probably the first solution that comes to mind is to find a reliable freelancer or agency and to order the development from them. A good idea. However, such a good idea can come with certain conditions that may not be suitable for you. Developing a custom WordPress site can cost you about $1,500 as well as a month of approvals and negotiations. This is a quick example, but keep in mind that these are very optimistic figures.

What if I told you that you could create a website for your business for less than $50 and it will only take one day? Tempting, right? And it is possible! This easy and inexpensive option only has two conditions. First, you have to do it himself. But, don’t worry, it will be fun! Secondly, you have prepare the structure and content of the site.

So, you already have the site structure and its content. It could look something like the following structure outline, which is fairly standard for a small business website:

  • Services
  • Team
  • Testimonials
  • Case Studies (this can be projects, design works, products, etc.)
  • Blog
  • About Us
  • Contact Us

To create a small business website, you will need WordPress and a suitable business theme. The latest version of WordPress can be downloaded for free from DinevThemes offers Planar, is a simple yet powerful business theme, which you can buy for just $39.

This scenario assumes that you have already registered your business website domain, you have a hosting provider, and therefore you already have a place where your website will be found in the public domain.

To to install WordPress on your site, you can find instructions here: Installing WordPress.

Once, you have installed WordPress, purchased the Planar theme and activated it (learn more: How to install the theme?), we move on to our next instructional steps.

After theme activation, we will see two messages: a welcome message with a button that directs you to the welcome screen (2) and a message listing recommended plug-ins to install (1).


Now, activate the following plugins of the recommended list (1): Features by WooThemes, Icons For Features, Our Team by WooThemes, Projects by WooThemes, Testimonials by WooThemes. You can activate all the recommended plug-ins later, but now we need only those five that I have highlighted.

Сreate pages

Here are two simple steps to create a page:

1) Create a new page by going to Pages > Add New
2) Give your page a name

The number of repetitions of these steps depends on the number of pages. In this example, we will make one new page for each of the following content:

– Services
– Case Studies
– Blog
– About Us
– Contact Us

For the content Team and Testimonials, we won’t create pages because we will show it on the front page.

Add Team, Testimonials and Services

As I said earlier, you have already activated the following plugins: Features by WooThemes, Icons For Features, Our Team by WooThemes, Testimonials by WooThemes. To learn more about the use of each of these plugins should look at documentation provided by the developer. In this post, I will provide a brief overview.

In our example, the small business team will have 3 people. Using the plugin Our Team, we will create posts about each team member.


Next,we will look at the Features plug-in. In our example, the company provides three main services. We want to highlight these three main services on the front page and to do so, we will use the plugin, Features.


All the icons for the services will direct to Services page. We will describe the Services page creation later.

Finally, we choose the best of the best of the customer testimonials about our services, and create a testimonial post via the Testimonials plugin.


Add Blog Posts

Are you familiar with how to create blog posts? If not, then you can find out more here: Writing Posts. Now, we will create a few posts in different categories of the blog. One category, for example, is called News. One piece of advice: if you want to make your blog colorful, ensure you upload a large (more than 1200х850) image in the Featured Image box for each post. This image will be the thumbnail of the post and can also be in the header background of the single post.

Set Up Front Page

First, create a new page by going to Pages > Add New.

Give the homepage a name (e.g. Front Page) and then select the Default template in the page attributes box. Publish the page.

Then go to Settings > Reading to set the static Front Page to the homepage we just created, and to set the static Posts Page to the Blog page that we created earlier and named Blog.


Don’t forget to press the Save button.

Now, to navigate back to our front page and edit it: Pages > All Pages: find in the list of pages your Front Page, and click on the page title (in our example, Front Page)


Add your content for this page, which might be a welcome text, for example. Press Update button when finished editing.

Create a Main Menu

Go to Appearance > Menus, and click on create a new menu (1), give the menu a name (2), a new menu is created by pressing the Create Menu button. Then add menu items from your pages (3) and sort them (4). Finally, select the location menu, which in our example is a Header Menu (5). Press Save Menu button.


Add Homepage Widgets

The Front Page (Default Template) of the Planar Theme has two widget areas: above and below the page content. Planar comes with several useful custom widgets that can be added to the Front Page.

Go to Appearance > Widgets.


To place multiple widgets in the Home Page, you can add them to the Home Page – Top (1) and Home Page – Bottom (2) areas. Choose widgets whose name has the prefix of the theme (Planar). In this example, I suggest the following order:

A: Home Page – Top: Planar Homepage Features (a widget that shows the Features that we created earlier using the plug-in of the same name) with the title Services.

B: Home Page – Bottom: Planar Homepage Team with the title Agency Team, Planar Homepage Testimonials, Planar Homepage Recent Posts with the title Latest News.


Finish this step with the order placement of widgets, save them and view the resulting front page. By following these instructions, you should have something similar to this screenshot.

business front page

With this nice start, we’re wrapping up the first part of the Small Business Website Creation tutorial for the Planar WordPress Business Theme. Follow news on our blog to learn more. Subscribe to our newsletter to receive exclusive content.