Content is king. We all know it, and we all say it. However, even if your content is the best in your niche, it will be hard to reach your ideal audience if you don’t know how to promote your blog in 2021.

Remember, if you don’t have regular readers, you’re basically shouting in an empty room. And that’s something you want to avoid. Many bloggers give up after a short while because they don’t see the results they were hoping for. On the other hand, you’ve got to have realistic expectations if you want to succeed. You won’t get rich quickly if blogging is what you do. To get there, you need to invest time and effort. That doesn’t mean you can’t start a blog that earns a real income. However, to make profit, you need to have a steady stream of visitors coming in. Writing good content is the first step to achieving this. Tapping into the right promotional channels is the second one. And it’s as important as the first one.

To help you get there, we have collected some of the best ways to promote your blog.

Optimize SEO to Rank Well on Google

Search engine optimization is important for any website. To get a lot of organic traffic, people need to see your blog. And the best way to achieve this is through good SEO. However, blogging is a competitive business. So, what exactly do you need to do to make your site SEO-ready?

A person looking at analytics on a laptop.
Ensuring good SEO is the first thing you should do if you want to learn how to promote your blog in 2021.

Keyword Research

Keyword research is the first step to achieving high SERP ranking for your blog. This is the process in which you should find words that your target audience is already searching for in Google. Create great content for those search queries, and you’ll attract readers at an incredible pace. Good SEO is the most long-lasting way to promote your blog. Therefore, it’s essential to learn how to write SEO-friendly blog posts. To get going and build momentum, the keywords you use should be:

  • Low difficulty
  • Medium to high volume
  • High click rate

Therefore, you want to find search queries that many people are searching for, but not many people write about. Don’t be afraid to experiment with long-tail keywords, as these are getting more and more popular. This way, you’ll quickly rank for things people are interested in.

Harness the Power of Social Media

Social media can be a very effective tool for promoting your blog. In the past, it used to be a real goldmine. Today, however, things aren’t that easy, but it still works very well if you know what you’re doing. On Facebook and Instagram, you can pay to boost your posts, which gives great results. But organic traffic is a little bit harder to come achieve. You’ll have to invest some time to cultivate your social media presence. When you collect a good number of followers on the right networks, you’ll be able to make a real impact when it comes to driving traffic to your blog.

To stay on top of everything, we suggest you pick only one or two social media channels to work with. You’ll need to engage with your target audience, share your work, and promote it, all while still running your site. It’s a time-consuming job, so make sure not to jump the gun and take on more than you can do. So, pick your favorite social networks, add social media share buttons to your website, and get to work. Every network has its pros and cons,so make your decision wisely. If you’re writing a blog about photography, Pinterest and Instagram should be your best bet. On the other hand, Facebook and Twitter can also work great. Learn how to promote your blog in 2021 on each of these, and you have nothing to fear.

Phone with Facebook installed on it.
Social media is a great place to share your work and widen your reach.

Research the Competition

It’s a smart idea to dig deep and find out how other blogs in your niche operate. Inspect what topics they’re writing about and how they approach their content. Basically, you’ll be doing a competitor analysis here.

Try to understand what’s working and what isn’t on the top blogs in your niche. Feel free to copy what is good, and fix what isn’t. Think about what you can offer to the readers that no one else can. Detect the gaps and think about how you can fill them. If you can find a way to be unique, your readers will undoubtedly respect that.

In this part of the process, you should also look at the visual aspects of their sites. Find a theme that works for you and use it. However, don’t forget that you can customize a WordPress theme yourself. Besides your content, visual appearance can be a thing that differentiates your blog from the rest.

A well-made website on a laptop screen.
You want your site to stand out from all the other blogs in the niche.

Connect with Influencers

Networking is a great way to promote your work. However, many often think that networking is only for people who work at large companies – and that can’t be further from the truth. When you’re a blogger working from home or a coffee shop on the corner most of the time, networking is crucial for improving your presence.

Seek out other people in your niche. Don’t be afraid to get in touch with the most influential bloggers you can reach. And not only bloggers. Startup founders, podcast hosts, and other types of authors are all the people who can help you.

You can get interviewed and talk about what you do or write guest posts for other blogs. Webinars became very popular recently and they’re a great way for people to hear what you have to say. There are many ways to promote your blog in 2021, and none of them are wrong. By combining what works best for you, you will quickly and efficiently find a way to get to your target audience.

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