Finding your passion and sharing it with the world is a noble pursuit. However, it isn’t always that straightforward. Before you start writing, it’s time for a quick brainstorming session. You need to figure out what the topic of your blog will be. While we can’t tell you what you are capable of writing about, we can offer some guidelines to narrow your focus and give you advice on how to choose the perfect niche for your blog.

Person writing blog post in WordPress on a silver laptop.

The importance of picking a niche

Choosing one main topic for your blog comes with many benefits. Tunnel vision and imposed limitations can actually be helpful for staying on track and maintaining a consistent output. Having regular content is vital for any blog. Total creative freedom without any restraints can feel oddly discomforting, and it will often lead to writer’s block.

More importantly, who will be interested in all of the topics on which you plan to write? Are they likely to read multiple blog posts, or will they read just one entry and then never visit your blog again? If you write about wildly different subjects, you will probably struggle to maintain a stable audience.

Tidy desk with computer, laptop, and note pad.
Take notes and do some research before you start writing.

How to choose the perfect niche for your blog?

There are many ways to pick what the main focus of your blog will be. Grab a notepad while you are reading this article, and feel free to start jotting down some ideas. You’ll need to do a lot of brainstorming, soul-searching, and online research. Devoting some time upfront is a lot better than realizing you should have done things differently from the start. In order to choose the perfect niche for your blog, you need to go through the following steps:


1. Pick something you are knowledgeable and passionate about

Write what you know and speak from personal experience. Most people have some area of expertise in which they are good at. For you, it can come from your education, your career, or perhaps a hobby you’ve picked up along the way. Alternatively, you could dive headfirst into a field you know little about and use the blog to record your journey. Share your experience with the world. If you are passionate about it, you’ll be able to attract a following.

Chart showing rising interest and interaction.
Find a topic that has shown increased interest over time.

2. Find a topic that isn’t oversaturated

Ideally, you’ll want to write about something that already has an established online community. However, you should make sure that the community is still small and that the topic is gaining interest. Use Google trends to figure out if your chosen topic is on the rise. If the topic you are interested in already has subreddits or other online forums, you should focus your research on those. People with similar interests tend to gather and discuss topics in which they are interested. That is your goldmine! Read their posts and find out what sort of content is lacking.

3. Do you plan to make money from your blog?

This is a pretty straightforward question that you need to figure out before starting a blog. It can influence many creative decisions or even call for a course correction if you change your mind. Be honest about what you want. Sure, you could write into the ether as a hobby, but you could also make money out of it.

In order to start a blog that earns an income, here are some questions you need to ask:

  • Can you make it profitable? Is the topic itself profitable? If it’s a hobby you are writing about, do people spend money on it, and on what?
  • Are there other people making money from writing about it? Research the competition, find out what they are doing and how.
  • Are companies advertising products? If there are products related to your chosen topic, you can search for affiliate links.

Don’t pick a dead end

Avoid writing yourself into a corner. Finding a niche and sticking to it is great, but the topic needs to leave room for options and growth. Once you pick up steam you should allow yourself to branch out and see what works.

Be warned that sudden shifts will alienate the audience you’ve worked so hard to build. Ask the question:  do you see yourself writing about the same topic for years and for hundreds of posts? If not, maybe you should pick something with a bit more room to maneuver.

Avoid something with a built-in expiration date. For example, don’t pick a 7-year-old video game with a dwindling player count. What will you do once the game servers shut down? Will your blog die alongside it? Don’t write about a TV show because you could end up without material once the show stops airing.

Focus on content that doesn’t depreciate over time

No one re-reads yesterday’s news. Instead of writing about something topical, you should write about something that is evergreen. The current news cycle is brutally fast, and things quickly go out of date. You should be writing posts that will be interesting months down the line. Your old posts should be able to generate value even years after you have written them.

Multiple women pointing fingers towards silver laptop screen.
It’s important that you find a way to connect to your readers.

General Blog writing advice

Now that you have picked your niche, you still need to figure out a few things before you start writing:

  • Add a personal touch. What differentiates your blog from another one that covers the same topic? Don’t be afraid to add a bit of personality and speak from personal experience.
  • Practice your writing. There are many writing exercises you can do until the words start flowing naturally. Find a writing voice that suits you. Are your posts going to sound friendly, authoritative, lengthy, or easy to read?
  • Engage the community. User engagement is a great way to tell the algorithm that your blog has quality content. Promote your blog wherever you can.
  • Optimize your content. You’ll need to learn a few things about Google and how it ranks search results in order to write SEO blog posts. The research you’ve been doing on finding your niche and online communities will come in handy here.

We hope our tips have helped you on your journey on how to choose the perfect niche for your blog. After some research and brainstorming, we’re sure you’ll have a topic you can write about for years to come.

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